Excel can be a time sink. If you are tired of wrestling with VLOOKUPs, filtering data, and text manipulation, it’s time to ...

Excel PivotTables are a powerful tool for data analysis, offering a range of advanced techniques to streamline workflows and uncover valuable insights from your data. By mastering these techniques, ...

My approach to PPC is analytical. I realized early in my career that if I focused on developing my ability to manipulate and interpret performance data, the optimizations become obvious. Leaning into ...