Account-based marketing (ABM) has been around for a long time but has fallen out of favor within the industry lately. However, with more companies moving toward individual-based marketing approaches, ...

ABM is a strategic marketing approach jointly implemented by sales and marketing that focuses on key, targeted accounts (whether they’re existing customers or not). In short, it’s about: Identifying ...

New strategies and technologies are par for the course in marketing and business, so it’s not surprising that some leaders have a hard time evaluating and deciding which to pursue. If you’re in the ...

Constant advances in tech and data can speed targeting, personalization, and campaign execution. But it's not as overwhelming as it sounds. B2B marketers have always been plagued by the paradox of too ...

Sales has limited time to digest new information, and marketers must be aware of this when introducing an account-based strategy. Many companies hear the buzzword "account-based marketing (ABM)" yet ...

The popularity of account-based marketing in B2B is increasing—for good reason. It's highly effective because it relies on communication that targets carefully and narrowly defined audience groups ...

Looking to level up your digital marketing strategy with account-based marketing (ABM)? The most important goal in launching your first ABM campaign is to show that alignment between your marketing ...

Account-based marketing was never just about marketing. Practitioners and advocates know its success depends on sales team involvement. Account-based marketing (ABM) was never just about marketing.

Healthcare providers and key customers within the ecosystem are undergoing significant organizational changes right now, and they are actively seeking new ways for pharmaceutical companies to support ...