Nikita Skryabin, CMO at AdQuantum, explains how to run and optimize ad campaigns on Unity Ads. While promoting mobile apps, sooner or later you will face the need to buy traffic from ad networks. One ...

Expectations continue not to reflect reality in the business and working groups of the World Wide Web Consortium (W3C). In late August, Google software engineers ...

In an increasingly data-driven advertising world, getting your ads in front of the right people can make all the difference. One powerful way to achieve that is through audience layering in Google Ads ...

TED is on the hunt again for 10 ads that are worth spreading. But for the first time in the project's history, TED is providing an inside look at what it takes to make the coveted list. Click here to ...

Google ads extensions, now called “assets,” are an integral part of campaign success. They’re a great way to boost performance and gain the attention of potential customers. Not only can they help ...

Effective landing pages can significantly impact campaign success, but less-seasoned marketers often make common design mistakes that hinder user experience and, as a result, conversion rates. By ...

Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that ...

Some would say postmodernism is ruining the things we love. It’s certainly crept into the offices of ad executives, who now use our goodwill to trick us into watching ad campaigns for mediocre cognac.