A Holiday gift for someone thoughtful in your life? Consider the New York Times Best-selling graphic novel Logicomix. It’s a beautiful story about the death of the 2,400-year-old dream of creating a ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...

Opinion - Whereas it would not be new for a voting public to spread its votes whichever way it so desires, a practice that is legitimate, the political dance of twist which the Alliance for Democracy, ...