Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. When you’re running a Google Ads campaign, pay attention to ...

Optimization scores in Google Ads will now include shopping campaigns as well as search campaigns. Google Ads will assign an individual score to each campaign type, and provide a combined score at the ...

Google Ads is one of the most popular digital advertising platforms on the planet. It’s used by everyone, from small local businesses to international corporations. With so many ads competing for ...

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

By fusing behavioral data, real-time analytics and generative AI, the industry is entering a new era: attention hacking at scale.

Google’s annual showcase of new features and services for marketers this year included more ways to engage consumers with visual and immersive content on their mobile devices. The changes mark another ...

Google really wants you to be able to pay attention to optimization scores — wherever you are. The metric is now front and center in the Google Ads app. Google is continuing to increasing prominence ...

Dave Bell, Co-founder and CEO of Gummicube, looks at early results from Apple Search Tab Ad campaigns. In May of this 2021, Apple launched a new ad placement on the iOS App Store. Search Ads can now ...

Google is expanding the Google Ads optimization score to include display campaigns, which means it’s now available for search, shopping, and display. Optimization score ranges from 0% to 100%, with ...