Alternative text (or alt text for short) is a short description of a graphic that helps people with visual impairments fully ...

Tall hamburger with a hand reaching for it. The introduction to the article, surrounded by a collection of examples of alt text, displayed over blank boxes, arranged in a scattered formation.

Writing alt text can feel like a chore for those with a heavy workload. And yet alt text is necessary for SEO and accessibility. An alt text generator is a great option for those with high or complex ...

This guidance is meant to be a starting point to create a deeper understanding of the implications alt text can have when people are the subject of an image. As you read, it is important to note that ...

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is ...

Making your online content and social media profiles accessible to the majority of people stumbling across your posts is an intentional practice. From Instagram and Twitter photo descriptions to ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. In recent years, Pew Research Center has been thinking more intentionally about ...

Editor’s Note: Mueller clarified his earlier comments in response to a reader question on Twitter on March 26, adding that “Google sees alt-text as a part of the page (you can search for it and find ...

In a Google Office-hours hangout, Google’s John Mueller answered a question about how to use alt text for SEO. Along the way he dispelled the idea that there is a 16 word limitation on alt text and ...

TikTok announced on Wednesday that it’s expanding its suite of accessibility tools by rolling out AI-generated ALT text for photos, a high-contrast mode, and support for device-level bold text ...