Apple is set to overtake Alphabet as the world's second-most valuable company as investors back its AI strategy, strong ...

Apple (NASDAQ: AAPL) is undergoing a transition. CEO Tim Cook is stepping down from his position, and John Ternus will be taking over in September. It's a monumental move for the business, and it ...

Apple Inc. AAPL had an eventful week, with its top hardware chief leaving for OpenAI, a significant price hike, and a failed ...

Apple (NASDAQ:AAPL | AAPL Price Prediction) hasn’t been the most impressive gainer in recent months, but, at the very least, it’s avoided plunging into a bear market. After Thursday’s brutal session, ...

JPMorgan’s view is that Mac/iPad price hikes won’t meaningfully cut demand, and any iPhone price pressure would be “modest” ...

The iTunes Store reshaped Apple and the music industry, laying the groundwork for its booming services business. Eddy Cue, the senior vice president of services at Apple, joined daily tech talk show ...

Apple's Gemini-powered Siri signals a major AI reset, though experts say execution and rollout timelines will determine whether the company can regain lost ground ...

Apple is scrapping its high-end Mac Pro desktop after two decades, signaling a shift in how the tech giant targets professional users, according to reports. The company has quietly removed the Mac Pro ...

For years, Apple has been accused of being one of the biggest stragglers in the AI arms race. Doubters have argued that Apple’s lack of a clear AI strategy have cost it its edge, and Wall Street ...

Apple reportedly raised its foldable iPhone target to 10 million units as it secures parts for a premium 2026-to-2027 ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...