While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...

Advancements in computer technologies have enabled architects to model their designs with precision and detail. Augmented reality technologies have helped the industry leap ahead, giving practitioners ...

With its unique blend of form, function, and sustainability, bamboo architecture stands out due to its complex geometries, tridimensional spatiality, and heavy reliance on craftsmanship. For many ...

The Iowa Department of Transportation is employing augmented reality to visualize each phase of the infrastructure construction lifecycle: planning, design, construction progress and maintenance. The ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Miami — The University of Miami on Monday unveiled a partnership with the start-up company Magic Leap for the development of educational projects in the digital realm using augmented reality. The ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...