Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

The demand for AR and VR stocks is increasing. is technology that projects additions to what you see and hear through devices, adding to your current reality. Virtual reality (VR) is the creation of ...

Sony, the creator of popular gaming console PlayStation, announced its new virtual reality headset at CES this week as the race to compete in the metaverse, a virtual world of work and play, heats up ...

Google, Snap, Niantic, Nvidia, AppliedVR, and the rest of these AR (Augmented Reality) and VR (Virtual Reality) companies are changing the way we use the technology—and paving the way for the ...

This ebook, based on the latest ZDNet / TechRepublic special feature examines how Mixed Reality is empowering new scenarios in training, coaching, remote work, and other enterprise functions. Read now ...

We at Travel Daily Media were able to experience first-hand how virtual and augmented reality have driven the recovery of global tourism.

Virtual technology has existed for more than 50 years. However, augmented reality (AR) and virtual reality (VR) have only ...

VR and AR tools have graduated from gaming experiences to business experiences that positively affect the bottom line. Virtual reality (VR) and augmented reality (AR) tools have graduated from gaming ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

A new report indicates that the augmented reality (AR) and virtual reality (VR) market in healthcare is poised to reach nearly $9.7 billion in worth in the next 5 years. This specific niche is ...

Unlike virtual reality, which transports wearers of VR headsets into other worlds, augmented reality brings digital ideas into the physical realm. Interior designers use the technology to visualize ...

Consumer virtual reality (VR) headsets took a stride toward the mainstream with the release of Oculus Quest 2 this year, while augmented reality (AR) experiences have been mainly ...