Recent research in economics, psychology, and political science describes the 'bandwagon effect' - or alternatively 'contagion effect' - as a general cultural phenomenon or bias in which the rate at ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. Do you ever find yourself doing something simply because ...

The bandwagon effect is a psychological phenomenon whereby people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. The ...