Since the LEGO system was introduced in the mid-1950s, the sets of interlocking blocks, figures, and other pieces have been popular with people of all ages (except, maybe, the people who accidentally ...
Here’s a nice thing from some companies this morning — and it’s got a compelling back story, to boot. Lego this morning announced a new accessibility initiative that will make building instructions ...
A paper in the Journal of Marketing Research by Page Moreau of the Wisconsin School of Business and Marit Gundersen Engeset of Buskerud and Vestfold University in Kongsberg, Norway asks a question ...
In recent years Lego has made strides to try and mitigate the impact of its plastic brick empire on the planet, from attempts at making its bricks more environmentally friendly, to slowly bringing in ...