Seven reasons to care about online behavior tracking. Nov. 6, 2010— -- If you've never been targeted by an ad because of your online behavior, then you're probably just not paying much attention.

GPS device maker TomTom will be serving more than individuals who need a guide while driving. It'll soon be a part of commercial fleets, with the aim of saving money for small businesses as part of a ...

Do behavior-tracking apps belong in the classroom? (“Privacy Concerns for ClassDojo and Other Tracking Apps for Schoolchildren,” The New York Times, Nov. 17 ...

Did you know that a site like Fox News or Engadget allow numerous companies to track your surfing behavior on the web? Share on Facebook (opens in a new window) Share on X (opens in a new window) ...

Understanding how people visually browse their surroundings and direct their gaze in specific situations is a long-standing goal among psychology researchers. Past studies suggest that humans exhibit ...

Behavioral biometrics — the coding of a user's actions to verify their identity — seems to possess all the elements that banks want in security technology. It’s painless for customers to use and it’s ...

Researchers have developed a new satellite tag that allows them to better track whales' behavior, including previously unobservable feeding events during dives. Oregon State University researchers ...

A fin whale is shown with a satellite tag attached. The new tag allows researchers to observe feeding events during dives. CREDIT Ladd Irvine, Marine Mammal Institute, Oregon State University Oregon ...