L-R: Kent Lewis, Jessica Hawthorne-Castro, Peter Abualzolof, Christopher Tompkins, David Wescott The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing ...

The best way to engage and attract customers is to get in tune with their behaviors and play off of them naturally. Sales these days is less about selling a product or service directly and more about ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum. So ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

The self-regulatory privacy organization Digital Advertising Alliance on Wednesday plans to unveil a downloadable browser extension that will enable people to opt out of receiving behaviorally ...

[Correction: This article originally and incorrectly described comScore as the only ad network in comScore’s top 10 Web video properties. ComScore does not include BrightRoll or other ad networks on ...

When respondents were told about three typical ways that information is gathered about consumers in order to tailor ads to their interests, even greater percentages—between 73% and 86%—said they do ...

A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...