By some counts, there are more than 100 shortening services online. In March, Bit.ly, the most popular URL shortener, raised $2 million in venture funding. The news earned its investors some derision, ...

There was a time when TinyURL was all you needed to get control of a monster-sized URL that you wanted to share with friends. Now, Google and Facebook are getting into the link shortening business, ...

Just what the world needs, another URL shortener, right? Google seems to think so, and it’s now making its own Goo.gl service widely available to anyone — complete with tracking and statistics — for ...

When the world's 20 million or so Twitter users click links in their feeds, most of the time, they're routed through bit.ly's URL shortening service, like sands through an hourglass. By channeling ...