Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any ...

Strategic business objectives are an integral part of any strategic plan. Without clear, quantifiable objectives, it's unlikely your organization's plan can succeed. In a strategic plan, objectives ...

You need to think of what you want and whether your plan’s findings suggest you’ll get it. For instance, is your objective to gain freedom from control by other people? If your plan shows that you’ll ...

Starting a business can be a daunting undertaking. As with so many large projects, one of the most difficult challenges is just getting started, and one of the best ways to start is by putting ...

New business owners planning to open a hair store must develop a business plan that includes a list of business objectives and goals. The goals and objectives will differ depending on the focus of the ...

"Without a plan, even the most brilliant business can get lost. You need to have goals, create milestones and have a strategy in place to set yourself up for success" (Yogi Berra, American ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Starting a business is an exciting journey, full of ...

Matt Webber is an experienced personal finance writer, researcher, and editor. He has published widely on personal finance, marketing, and the impact of technology on contemporary arts and culture.

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...