Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. The survey found that almost one out of every four (26%) small ...

With failure rates reportedly as high as 50 to 80 percent, it's a wonder any tech leader has the courage to promote a CRM project these days. Yet there are CRM success stories, such as the one at ...

In early 2012, my Capterra colleagues and I decided that it was time to graduate from our email marketing software and finally upgrade to a marketing automation software suite. The problem? We had an ...

LinkedIn logo is seen displayed on a phone screen. So will LinkedIn finally integrate with your Customer Relationship Management system? Well...kind of and maybe. And only if you have either ...

Customer relationship management and security are inseparable. That is, unless you’re Pacific Bell or MCI. To illustrate, allow me to tell you a little story. It all started when I noticed that ...

With an abundance of consumer data generated daily, business owners are witnessing a more complex business environment than ever post-pandemic. If customer information is not handled properly, it will ...