Sixty-five percent of customers find it more convenient to contact businesses by phone, as compared to only 24% who prefer to fill out a web form. That is why digital marketers must combine data for ...

Adam is CEO of Gladiator Law Marketing. He’s an Afghanistan veteran, outdoor enthusiast, husband, and dog parent to two German shepherds. When the phone rings at your law office, it can be a chance to ...

There has been a great deal of discussion about SEO and call tracking lately. Several local marketers have written articles decrying call tracking, saying that it hurts SEO. Other local marketing ...

With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

Now call measurement firm Telmetrics has introduced a solution that may satisfy call-tracking critics: “ m.Call.” Intended initially for mobile publishers and developers, the approach can use an icon, ...

An in-depth guide to call tracking technology that reviews how these tools help marketers connect digital campaign data to inbound customer phone calls. Invoca uses a snippet of JavaScript code placed ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

Before call tracking and digital marketing tools were commonplace, businesses relied on customers to track ad effectiveness. When the phone rang, they’d ask, “How did you hear about us?” and hope the ...

Marketing strategies continuously evolve. For your business to stay ahead of the competition, it must stay current with the latest trends, techniques, and technologies. What Is Inbound Marketing?

Disclosure: Our goal is to feature products and services that we think you'll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from ...

Call Loom platform dashboard displayed on mobile and laptop for inbound call tracking. Call Loom offers affordable call tracking at just $0.25 per call—50% lower than other platforms. Call Loom ...

(TNS) — When someone calls 911, seconds matter. That’s why the first question a 911 dispatcher asks is, “What is the address of the emergency?” A decade ago, if someone called and didn’t know the ...