Forbes contributors publish independent expert analyses and insights. I write about improving the value of your business. Have you ever noticed how judgmental people get when you announce that you’re ...

Dunkin’ Donuts CEO Bob Rosenberg pours a customer coffee as actor Michael Vale, who plays “Fred the Baker” in TV commercials, gets ready with a donut at the original Dunkin’ Donuts location in Quincy, ...

One of my favorite sayings is “If you don’t know where you are going, any road will take you there.” Many Entrepreneurs and CEOs tend to forget the importance of setting a vision for their ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brendan P. Keegan Do you ...

A stagnant vision risks irrelevance in fast-changing markets and industries. Vision must evolve with trends, technology and consumer expectations. Future-proof your company by revisiting and ...

An old marketing rule called "The Rule of Seven" states that consumers must see or hear something seven times before they remember it. Put your vision statement everywhere to enable your employees to ...

Launching a new company requires an extensive amount of forethought. And in the early stages, your focus may be concentrated on developing a unique product to bring to market. While that’s certainly ...

Once you have a vision statement in place, find out how to choose the right indicators that will determine if you’re meeting those goals on a daily basis. To measure your company’s vision requires a ...

Many companies include mission, vision or value statements in their sexual harassment policies. While a sexual harassment policy can be written to reflect state and federal laws, descriptions of ...