LONDON—Short-form content is growing in popularity among viewers and content producers, including broadcasters. Ampere Analysis indicates that the U.K.’s BBC and Channel 4 are two of the first major ...

Social media app TikTok has turned short, shareable videos into an art form. Now Instagram is getting in on the craze with Instagram Reels, which allows you to add music and fun visual effects over ...

Instagram and Twitch rolled out new features this week that would boost short-form video content in ways reminiscent of TikTok’s discovery algorithm. The changes come as TikTok remains on the verge of ...

NEW YORK—Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of contextual advertising technology, ...

As TikTok continues to test the waters with longer videos, Instagram Head Adam Mosseri has said the Meta-owned social network will continue to focus on short-form content. In an Instagram Reel, ...

A study finds TikTok outperforms Instagram Reels and YouTube Shorts in user engagement and content frequency, while Reels leads in watch time. TikTok achieves the highest user engagement compared to ...