What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...
Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. While not quite as infamous as Philip Zimbardo’s Stanford prison simulation, or Stanley Milgram’s obedience ...
There are plenty of tests that study conformity, but measuring anti-conformity is a tougher proposition. How do you measure something that is only evident after you make your influence felt?
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