James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

A consumer brand can be a powerful and durable competitive advantage. While brands can naturally erode or strengthen over time, bad management decisions can torpedo the power of a brand very quickly.

Consumer discretionary is a term for goods and services that are non-essential products. For example, rice and wheat would be considered essential items. Meanwhile, cars and streaming services are non ...

Unlike business-to-business advertising, consumer advertising often relies more on emotion than reason. A businessperson is responsible for his company's bottom line and wants facts to support your ...

Consumer staples and consumer discretionary have one thing in common: they affect consumers. In falling stock markets and weak economic climates, the term "consumer staples" became more familiar in ...

Discover the meaning of a rain check, its origins, examples, and your rights as a consumer. Learn how rain checks work in retail and protect against unavailability.