The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.
Both Google and YouTube are adding new features that aim to expand what you can do with your photos. Specifically, Google says its Photos app is gaining new tools that can breathe new life into your ...
Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could ...