In this article, we'll discuss how games can increase their customer lifetime value, attract more engaged players, have a higher share of voice on social media, and create more loyal creators with ...

When it comes to making a successful live service game, it's not enough for it to be a fun and exciting concept with fully-fledged ecosystems. The continued rising costs of maintaining and expanding ...

The creator economy has emerged as a dynamic force reshaping the way brands engage with their audiences. In this digital era, content creators have transformed into influential figures, capturing the ...

The Mandala Beach on the Cannes Croisette was a hive of budding business activity at the Lions Creativity festival this month. Sure, the Madison Avenue brands were strutting, as usual, and everyone ...

Artificial intelligence is here to stay. It's not a fad or a craze -- it's a movement. Sure, the buzzwords will become less popular with time so ChatGPT and AI won't dominate the news. But AI tools ...

I work with UGC creators, people who create content for a brand's digital presence. This type of content seamlessly integrates into the social media environment, favoring authenticity over polish to ...

TikTok is preparing to sunset its creator marketplace in favor of a new, more expanded experience, the company has informed businesses and creators via email. The online platform, which connects ...

Top YouTubers like Amelia Dimoldenberg, Brandon B and Max Klymenko have put their names to a first-of-its-kind report from YouTube calling for government help and for digital creators to be more ...