For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

As a self-proclaimed lifelong learner and former educator, Amy Boyington is passionate about researching and advocating for learners of all ages. For over a decade, Amy has specialized in writing ...

When starting a business, entrepreneurs typically focus on creating an effective brand name. However, they must also begin crafting a cohesive brand image to establish their company’s personality and ...

Karin Verspoor receives funding from the Australian Research Council, the Medical Research Future Fund, the National Health and Medical Research Council, and Elsevier BV. She is affiliated with ...