Consider the foundation on which your business lies. What are the underlying values? What is the mission, vision and purpose? These are often overlooked but are important when setting a strategy for ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

Creating a value proposition can help your business stand out from the competition. “If you don’t have a well-crafted, concise value statement,” says Terrie Wheeler, president of ...

Lorain City Council was right to accept Mayor Jack Bradley’s proposal for a value statement for the International City during ...

When our daughter was very young, she helped my family navigate to a variety of locations, like her grandparents' homes, her favorite stores, or school. Even without makers or street names, she could ...

After reading that headline, I bet you are assuming a theoretical treatise on some marketing methodology… and you would be mistaken. Before your eyes gloss over and you hit the delete key, let’s ...

A version of this article appeared in the Summer 2021 issue of strategy+business. In the blink of an eye, COVID-19 disrupted the business environment and illuminated a profound, sometimes overlooked ...

TRUMBULL — The town's Equity, Diversity and Inclusion Task Force is hoping the town states in writing that it values creating an inclusive, welcoming community. Such value statements express what a ...

Lorain Mayor Jack Bradley introduced a value statement for the International City during a recent City Council meeting. Bradley proposed the value statement in front of Council members Dec. 15, which ...

Know your customer's needs to craft a compelling value proposition. Compare your offering against competitors to highlight unique benefits. Test and refine value proposition drafts with stakeholder ...