Rohit Bhargava fascinated me when I first heard him speak about non-obvious trends on Pivot Podcast several years ago. The process he uses each year to determine the latest business trends has the ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

Marketing is the fuel for today’s most successful businesses, and in a hyper-competitive marketplace, it has never been more important for your marketing creative to deliver consistent revenues and ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. When we were brainstorming ...

Perhaps the most appealing aspect of the move to cloud-based applications (applications that reside on a server rather than on your computer) is the potential for collaboration. We’re already seeing ...

Automakers are fond of including accolades in advertising. Nissan takes it one step further by showing how an award was actually won. New creative from Omnicom's Nissan United dramatically ...

Kellanova, in partnership with data firm Vidmob and MMA Global, has found it can more quickly connect the dots between campaign creative and business outcomes by leveraging artificial intelligence to ...

GoEnhance AI announced an update to its face-swap video capabilities, reflecting a broader shift in how face editing is being ...

Today's digest looks at TikTok and Reddit coming under the scrutiny of the UK's Information Commissioner's Office, trouble in the creative development process, and new updates from Google. TikTok and ...

LOS ANGELES--(BUSINESS WIRE)--Rob McElhenney, creator, executive producer and star of It’s Always Sunny in Philadelphia and Mythic Quest, today announced Adim, a new entertainment-tech company ...