Custom Intent Audiences aren’t new, but using them for better YouTube targeting is a new concept for many eCommerce marketers since they launched last year. Google then launched TrueView for Action ...

Last year at Google Marketing Live, Google said it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are available now in Google Ads for ...

Integration of purchase data with commerce media platform makes valuable first-party audiences accessible and actionable at scale for advertisers Affinity Solutions, a leading consumer purchase ...

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch a certification tool ...

Google has combined their custom affinity and custom custom intent audiences. Here is where previously-made audiences, and where to make new ones. Google streamlined its audience options for Display, ...

We recently introduced new features to Custom Audiences from your website. They make it easier for you to remarket to people who’ve expressed interest in your products or services by helping you: More ...

Facebook is hoping to avoid another privacy scandal by adding new accountability and transparency requirements for businesses that use its Custom Audiences too to target you with ads based on your ...

Know about Custom Affinity Segments for the Google Display Network? If not, columnist Laura Collins explains why and how to utilize these in your display campaigns. A key aim for any advertiser using ...

The typical question of a person approaching Facebook advertising is: What audience maximizes my profit? The answer is: “the audience you tested and converted profitably”. However, there are some ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Facebook recently released its “Custom Audiences” feature, which allows ...