When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. Keep reading to find out all about the complete history of CRM and what the tools of today owe to ...

On January 28, 2021 the Journal of the Academy of Marketing Science published an article about a new approach that could replace the old CRM models. The new Customer Portfolio Management (CPM) model ...

Editor's Note: This article was updated on July 12, 2024 to include new data and information. Customer relationship management (CRM) platforms have been around since the '90s. Back then they were ...

A customer data platform (CDP) is a prepackaged, unified customer database that pulls data from multiple sources to create customer profiles of structured data available to other marketing systems.

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

A CRM database is a business tool used to track and organize customer information throughout your business. These databases are supported by customer relationship management (CRM) software, which ...

Walt Disney once said about movies, "Do what you do so well that they will want to see it again and bring their friends." The famed animator's quote can also be applied to customer service. If a ...

Data has become a main asset for businesses, which is why leaders and managers are increasingly trying to optimize this area. There are many reasons for this, but one of the most important is that ...

Omni Hotels has chosen Intrasight, a database marketing firm based in Scottsdale, AZ, to manage its marketing database. Intrasight will provide Omni with information that will fuel its traditional and ...

Vocalocity, the fastest-growing provider of VoIP for small business, today announced that it has partnered with eAgent, an online insurance agency and document management system, to provide enhanced ...