Zsuzsa Kecsmar is the CMO and Co-founder of Antavo, the Enterprise Loyalty Cloud providing best-in-class loyalty technology. Evolving technology and privacy regulations have changed how brands ...
It is well-understood that acquiring a new customer can be significantly more expensive than keeping an existing one. For instance, recent research by Monetate found that an e-commerce customer who ...
Customer incentive programs offer benefits to loyal buyers. Some businesses offer frequent-shopper discounts or points-based reward systems that allow customers to accumulate benefits with every ...
What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It ...
Your grocery trips are fueling a billion-dollar data business you never agreed to. Consumer Reports found that Kroger collects and monetizes data from its 63 million loyalty program members, using ...
TORONTO--(BUSINESS WIRE)--Customer loyalty is big business and getting bigger. The new research report “Loyalty Big Picture,” from global loyalty expert LoyaltyOne, found that the total 2019 customer ...
Bank of America has 66 million customers who interact with the company in person and online. How does it keep in contact with so many clients? Holly O’Neill has a few stakeholders to care about in her ...
Can a specific value be placed on personal privacy — say, the cost of a latte? A new coffee shop called Shiru Cafe is betting people will be willing to spill the beans on their personal data in ...
Most retailers want customers to buy more when their clothing tears. Not Patagonia. “Any product made for hardcore sports use is going to get damaged. It’s going to get beat up,” said J.J. Huggins, a ...
The Interactive Customer Evaluation system is a Department of Defense web-based program that allows customers to provide feedback on services offered at Fort Novosel and is a driver for continuous ...
We have earlier taken a look at the Customer Experience Improvement Program and seen how a user can opt-out of it easily via the Control Panel. Today, we will see how you can turn off or disable the ...
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