Loyalty is a two-way street. Customers show loyalty to a brand when it consistently meets their needs through an exceptional series of experiences. Brands show loyalty to customers by providing the ...

Jai Rawat is the cofounder & VP of Product Strategy at Zinrelo. A successful serial entrepreneur with over 30 years of industry experience. The world is going through a period of massive change. While ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Sun, Y., & Zhang, D. (2019). A model of customer reward programs with finite expiration terms. Management Science, doi:10.1287/mnsc.2018.3115 A little-understood ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

As consumers become more and more disengaged with brands, what can companies do to help strengthen relationships and build more trust with their clients? Customer engagement can take many forms, like ...

Opinions expressed by Entrepreneur contributors are their own. Every business aims for its customers’ loyalty, but how much loyalty do you show them back? It can take years of hard work to do that, ...

In the rush to ensure consumer loyalty, and protect sales from the competition, Jacksonville, Florida-based supermarket chain Winn-Dixie is introducing a new Customer Reward Card program to offer ...

You approach the cashier, place your goods on the counter, open your wallet, prepare to pay and then hear it, the familiar pitch uttered by countless clerks: “Would you like to sign up for a credit ...

A recycling program in Samoa is showing what's possible when a community comes together for the planet. According to Packaging Europe, Coca-Cola Europacific Partners (CCEP) and the Samoa and Tokelau ...

Yacheng Sun and Dan Zhang. 2019. A Model of Customer Reward Programs with Finite Expiration Terms. Management Science, 65(8): 3470-3469. A little understood phenomenon of customer reward programs is ...

This is a preview. Log in through your library . Abstract A little-understood phenomenon of customer reward programs is the prevalent use of finite reward expiration terms. We develop a theoretical ...