When you can track customers through your point of sale system, you can manage your relationship with your customers and improve your service. To track purchases effectively, you must be able to ...

In a bid to better understand its customers, big box giant, Walmart, has been working on a new way to track customer shopping and spending habits. Living in the current digital landscape that we do ...

Smartphones, smart TVs, and even smart homes, it seems that everything is connected to the internet these days. It is near impossible to get anything done without Wi-Fi connection or subscribing to ...

Hospitality firms invest large amounts of time, money and energy tracking customers for marketing purposes. Cruise lines, hotels and timeshare companies collect consumer data in order to sell their ...

The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones. That's the Bluetooth-based system that lets a store track a customer's movements, and capitalize on ...

Aaron Broverman is the Managing Editor of Forbes Advisor Canada. He has almost 20 years of experience writing in the personal finance space for outlets such as Bankrate, Bankrate Canada, ...

The great shopping-mall cellphone-tracking experiment of 2011 has come to a halt, thanks to the actions of an activist U.S. senator. Forest City Commercial Management said on Friday that it was ...

Visit Fast Forward, Intel’s new business resource center, for actionable insights for small business success. In 2015, Jason Mejeur and two interns launched MaxOne, an app that helps sports coaches ...

An unauthenticated API call vulnerability in DPD Group’s package tracking system could have been exploited to access the personally identifiable details of its clients. DPD Group is a parcel delivery ...

The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones. That's the Bluetooth-based system that lets a store track a customer's movements, and capitalize on ...