Pharma marketers enter 2026 asking where DTC fits in the DTP era.  | Pharma marketers enter 2026 asking where DTC fits in the ...

TrumpRx lowers drug prices but doesn't address diagnosis and care access barriers, limiting its impact on patient outcomes. Pharma must develop DTP programs integrating education, testing, and ...

On the heels of the launch of an online direct-to-patient (DTP) program offering discounted Eliquis to certain U.S. patients, Bristol Myers Squibb is putting Sotyku at the center of its next DTP ...

SAN FRANCISCO, Sept. 25, 2025 /PRNewswire/ -- ixlayer, a cloud-based healthtech platform, today announced the results of a new survey of pharma leaders conducted in partnership with the Digital Health ...

“Disconnected and fragmented” healthcare experiences -- such as prior authorization requirements and product accessibility issues -- are reducing the effectiveness of consumer ad spend, according to ...

ATLANTA, GA, July 17, 2025 (GLOBE NEWSWIRE) -- Following Altria Group Distribution Company’s (AGDC) announcement of the 2026 AGDC Digital Trade Program (DTP), PDI Technologies is strengthening its ...

The discovery and development of novel therapeutic agents for the treatment of malignancies is of vital importance to cancer patients. The discovery of effective anticancer agents reflects a ...

Chain retailers and independent operators can work with the technology company to integrate new AGDC opportunities and enhance customer loyalty as PDI is now Personalization Plus (P+) certified ...

The MarketWatch News Department was not involved in the creation of this content. ATLANTA, GA, July 17, 2025 (GLOBE NEWSWIRE) -- Following Altria Group Distribution Company's (AGDC) announcement of ...