Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

In this special guest feature, Nick Hedges, President and CEO at Velocify, discusses the importance of prescriptive analytics and utilizing data effectively, particularly for B2B sales. Nick is a 15 ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

LONDON & NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--CRU, a global provider of business intelligence and consulting services for the global metals, mining and fertilizer industries, is using ...

AI and BI are no longer separate conversations – they're converging into a more powerful discipline that's redefining the analytics landscape. Enterprises that once relied on traditional dashboards ...

Chocolate or strawberry? Life or death? We make some choices quickly and automatically, relying on mental shortcuts our brains have developed over the years to guide us in the best course of action.