Opinions expressed by Entrepreneur contributors are their own. If you feel like your mailing results are on a downhill slide, you may need mix things up a little bit. Now is the time to send out a ...

At a time when consumers are bombarded with digital communications, the humble direct mail campaign can be a powerful way to stand out and make meaningful connections with your business's target ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...

Direct mail is an expensive source for most magazine publishers, at least in the short term. And given the relatively weak advertising climate, many publishers are unwilling to invest in this source ...

At the recent PRINTING United Expo in Orlando, there was no shortage of educational sessions that focused on direct mail. It is still an incredibly effective tool for brands of every shape and size — ...

According to a new survey from Vertis, conducted by Marshall Marketing and Communication as reported in DirectNewsline, a significant majority of consumers still use direct mail as their primary way ...

Opinions expressed by Entrepreneur contributors are their own. Automation has made many aspects of our lives easier, both professionally and personally. If you’ve ever used dictation to send a text or ...

Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms “direct mail” and “mail order” are often used interchangeably. The best way to ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Lester Wunderman is credited with being the driving force behind direct marketing as it is known today, with his theories an integral part of the product promotion mix for today’s pharma direct ...

This week’s question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting? Our current panel features Christopher Pickering of ...