In 1986, three retail veterans opened a chain of stores in the southeast named Only $1.00. They were building upon the concept of a store they had stumbled across called Everything’s A Dollar, and ...

Dollar Tree is throwing away those green “Everything’s $1” signs at stores, ditching the brand identity it created and stuck to devotedly for 35 years. The chain said last week that it will ...

Dollar-store shopping has always been a tightrope act for me, requiring weighing my desire for a bargain against my limited patience for stores with spotty inventory and lines that snake down the ...

Can the discount retail chain stay relevant to its price sensitive shoppers through smart marketing, pricing, and branding strategies? For 35 years, Dollar Tree, a discount retail chain selling ...