"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Makeup products go viral every day, but as many of us have learned from personal experience, virality ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

Consumers can visit a designated microsite and upload a selfie to get matched with a curated Pinterest board and discover makeup that complements their features. E.l.f. is making it easier for ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Makeup products go viral every day, but as many beauty lovers have learned ...

The brands collaborated on the “Put Your e.l.f. Out There” collection with a campaign featuring Harry Jowsey, who tells PEOPLE his date-night glam secrets e.l.f. Cosmetics/Tinder The beauty scene just ...

Instead of the Milk Hydro Grip setting spray, use this one from e.l.f., which is $28 cheaper. Spray it beneath or on top of makeup to enjoy a boost of hydration. The result is a dewy, long-lasting ...

We’re officially naming e.l.f. Cosmetics the winner of dupes. If you’re on makeup TikTok like us, then you’ve definitely seen the thousands of videos floating around of viral e.l.f. products that are ...

Actors Joey King and Lucien Laviscount find themselves in a sticky situation while starring in e.l.f.’s latest entertainment-fueled creative. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics Power ...