This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. It’s common knowledge that email marketing has many ...

Most Internet businesses understand that a thoughtfully planned, smartly executed, permission-based email program can drive traffic to their Web sites or stores, increase sales, reinforce brand ...

Learn how to coordinate email and SMS campaigns for small businesses by using each platform effectively and automating with ...

Permission is not a fun topic, but it’s an essential one if you are working with content in 2023. The need for establishing permission through an opt-in has always existed as long as the internet has ...

Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from you. You no longer have to fight social ...

Get free guidance and exclusive deals to grow your business with business.com+ Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip ...

The debate between opt-in and opt-out email marketing strategies isn't simply about one choice or another. The reason? Any two marketers might have strikingly different definitions of opt-in. "[N]ot ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. Email marketing still matters—perhaps more than it ever has. There.

In the B2B world, building shareholder value has always been done through building strong relationships. As the world has moved online, those relationships need to be built and maintained there now ...

In the summer of 2019, I was freshly graduated from a small college where I played college baseball in middle-of-nowhere Ohio, with a degree that I’d never use. Thankfully, I had entrepreneurial ...

Businesses are increasingly using text message marketing, also known as short message service (SMS) marketing, to reach customers and prospects. While incorporating SMS marketing into your overall ...

Mackenzie Walton's first Father's Day without her dad was shaping up to be tough. Then the marketing emails hit. "I saw some 'Don't forget Dad!' messaging and panicked because I hadn't bought him a ...