In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Warmer weather and spring breezes often bring a litany of association and corporate events, ushering in a hurried season of event planning for marketers, event planners, and association management ...

While organizing a dinner party can seem sort of complicated to some people, large-scale private, public and corporate events can be overwhelming when there are too many details for a few people to ...

Hosting a major conference or event can be a significant undertaking for a business. Between finding sponsors, securing a venue and developing marketing materials to entice people to attend, ...

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

This excerpt is part of Entrepreneur.com’s Second-Quarter Startup Kit which explores the fundamentals of starting up in a wide range of industries. In Start Your Own Event Planning Business, the staff ...

Brainstorming creates an environment where involvement, commitment, loyalty, and enthusiasm can flourish. When you work as a team to brainstorm, you are not only coming up with great ideas but ...