Thinking about incorporating QR codes into your marketing plans? Go for it! QR codes are a great way to engage with visitors and to turn offline experiences into memorable online experiences. Here are ...

Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

When they first entered the scene in the mid-1990s, QR codes were viewed as a creative and quirky way to drive customer actions. QR codes are printed on paper, or displayed on screens, and can be ...

Jim Pond, owner of the Leominster marketing firm Compassed, recently had a client who was looking to make a splash with his marketing strategy. Pond knew exactly the right technology to use: a Quick ...

QR codes have become something of a joke. For the most part, they offer little that couldn't be achieved with a multitude of other technologies. NFC is more efficient, for example, at directing your ...

Instagram is launching in-app QR codes worldwide via an update, according to The Verge. Users will now be able to generate QR codes that are scannable from any third-party QR camera app. The feature ...

Everywhere you look at the South by Southwest conference this week, you see QR codes. The square “quick response” codes turn URLs, vCards, or any kind of text into a jumble of pixels that you can scan ...

Editor’s Note: Amy Gahran writes about mobile tech for CNN.com. She is a San Francisco Bay area writer and media consultant whose blog, Contentious.com, explores how people communicate in the online ...