The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

Marketing professionals often focus on the "Four Ps" of selling, referring to product, price, promotion and place. The importance of place, or where you sell, makes choosing and managing your ...

The reasons you choose particular places to sell your product go beyond the amount of sales you generate. Some distribution channels that help you sell your product also can hurt your business more ...

Goods produced in factories and/or commodities produced in agriculture must reach consumers. The systems by means of which goods reach the consumer are known as distribution channels. These are ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Gordon Scott has been an active investor and technical analyst or ...

The recent news that Tech Data would acquire Avnet's Technology Solutions business comes on the heels of Ingram Micro's announced sale of its entire business to a China-based logistics conglomerate.

For a startup, sometimes the easy part is creating your product. The hard part is getting it out in the world. Most companies go to market with a direct sales model — hiring an in-house sales team to ...

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Technology is continually evolving, but the channel is at risk of missing out on some opportunities by sticking with existing vendors and turning away from fresh market players. Software-defined ...