Most retail businesses face the challenge of capturing shoppers' attention. Interactive outdoor or out-of-home (OOH) advertising is a key strategy blending digital technology with physical spaces, ...

A set of mysterious grooves on a cave floor in France has turned out to be far more than abstract art. Archaeologists now argue that the engravings form the world’s oldest known three-dimensional map, ...

In this time of peak TV, content providers are trying to capture — and keep — the audience’s attention not only by allowing them to choose what they watch when they want, but also, to a degree, what ...

Carmela Cucuzzella receives funding from Social Sciences and Humanities Research Council of Canada. Burcu Olgen does not work for, consult, own shares in or receive funding from any company or ...

George is a talented writer who graduated from the University of Exeter with a Bachelor's Degree in English. His main hobbies include writing and gaming, and he spends most of his free time doing one ...

Interactive marketing is a type of advertising that includes several types of Internet sales strategies. These include social networking, website architecture and online stores. In today's world of ...

AI chatbots are about to be old news according to one of the luminaries of the field, Google DeepMind co-founder Mustafa Suleyman. “The third wave will be the interactive phase. That’s why I’ve bet ...

In a rare – and, honestly, not all that exciting – example of corporate synergy, Sony Honda Mobility has announced that its ...