Notice in this example how the doctor promises a solution to chronic pain and states the benefits that prompted him to make his recommendation. Now let’s move to Step 3 and give them the reason they ...

Opinions expressed by Entrepreneur contributors are their own. Promotional products are a traditional form of marketing: Find a useful product, print your logo on it and distribute it to the people ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...