PPC can be quick to activate and drive traffic within a new market. However, there are many factors involved to find success outside of PPC. Google Ads dominates the global PPC market with advertising ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The terms “pay-per-click” (PPC) and “cost-per-click” (CPC) tend to bring complexity to ...

More people are finishing their search journey without ever clicking a link. That shift changes how you need to run paid ...

PPC lives up to its name. It’s an online advertising strategy in which you only pay when people click on your ad. It’s often considered the “go to” method for online advertisers because they don’t ...

A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one. A successful PPC campaign begins with a strategy.

Knowing what to test and how to interpret the results based on nuances and oddities of experiments is an important skill for people, not automations. While there are many true-and-tried best practices ...

As PPC marketers, we constantly hear about the value of split testing – an essential practice for identifying what performs best and for driving long-term improvements in our accounts. It sounds ...

You don’t need a large budget for an effective PPC strategy. Here’s how to maximize the success of your PPC campaigns regardless of the size of your budget. The budget of a PPC campaign can play an ...

Fire chiefs have to consider several factors when purchasing new apparatus—capabilities, effectiveness, appropriateness and budgetary considerations. In addition, many will ask themselves how the ...