Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

This is a preview. Log in through your library . Abstract This article aims to alert researchers interested in the attitudes vs. action debate to a long-standing discontinuity between research and ...

When learning a natural concept, students develop a cognitive model or prototype. The accuracy of this prototype determines the classification performance. Generally, in an instruction the student is ...

A growing share of polling is conducted with online opt-in samples. 1 This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, ...

Now in jeopardy, the U.S. Agency for International Development has been a major research funder for several universities. (Photo by Kevin Dietsch/Getty Images) As the Trump administration slashes the ...

AI, design thinking, robotics and big data have made a splash across all industries, but perhaps their greatest impact is in healthcare. As technology and innovation have grown in the healthcare field ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Erika Rasure is globally-recognized as a ...

One of the most powerful examples of the significance of police body-worn cameras played out in a Minneapolis court room during the trial of Derek Chauvin, the former police officer convicted of ...