Hi! I'm Shelby, and if you ask anyone about my fashion choices...they'll probably tell you I wear a lot of black. Shelby Heinrich My affinity for black clothing doesn't just come from the fact that it ...

Tatum Schwerin, a Dallas-based mom of three, calls herself the "Color Analysis Queen" for a reason. She's making it her mission to help women across the country find the best colors to incorporate ...

“I…. don’t know?” I responded. That wasn’t supposed to be a funny answer. It was the truth. Three years ago, I went through treatment for cancer. The ...

I want to be a Moonlit Winter! It makes me think of crunchy snowdrifts and hot toddies and burnished rosy cheeks and cherry red lips. Alas, this is not to be. Jeannie Stith, the founder and CEO of ...

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...

I think I know myself pretty well, but I still like confirmation. I’ve taken every personality test under the sun, from Myers-Briggs (I’m an ENFJ) to Enneagram (I’m a type two). I grew up in a hippie ...

OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Amanda Smith is a freelance journalist and writer. She reports on culture, society, human interest and technology. Her stories hold a mirror to society, reflecting both its malaise and its beauty.