First principles thinking is a method of problem-solving that involves breaking down complex issues into their most basic and fundamental parts. Originating from ancient Greek philosophy and ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Nick is Global Executive General Manager, Ecosystem at Xero, focused on helping small businesses and app partners grow on Xero’s platform. It’s strange to think today that the iPhone App Store wasn’t ...

First-principles thinking empowers agility and innovation, but only when people know you appreciate the lessons as much as the triumphs. And with each challenge presented and each answer revealed, you ...

What if the secret to solving the world’s most complex problems wasn’t about thinking bigger, but thinking smaller, breaking things down to their most basic truths? This is the power of first ...

First Principles Partners is an equity research analyst specializing in technology, innovation, and sustainability investment. My unique approach, "First Principles," involves breaking down complex ...