The following is an excerpt of Infinite Powers: How Calculus Reveals the Secrets of the Universe by Steven Strogatz. Without calculus, we wouldn’t have cell phones, computers, or microwave ovens. We ...

Our journey begins with a fictitious character whom we shall call [John Doe]. He represents the average professional worker who can be found in cities and towns across the world. Most everyday, [John] ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...