Some of the corporate logos for which Paul Rand is best remembered. (image via irishtimes.com) Before the 1950s, most advertising was just copywriting paired with an image with little thought to the ...
Architecture isn’t about image—it’s about people. Design Beyond Form is a personal and critical reflection on what truly makes architecture meaningful in today's world. More than just another design ...
Let's think of a paper sheet. If we tried to stiffen it from its primary state, it couldn't support its own weight. However, if we bend it, the sheet achieves a new structural quality. The shells act ...