I have this love/hate relationship with format wars. No, it’s not reality television versus talk shows, or Top 40 radio against “the best of the ’80s—and more!” The wars I’m thinking about pit ...

Increasingly-sophisticated AI tools are driving a renewed focus on dynamic creative optimisation, as marketers look to further leverage their datasets. To that end, in this contributed article, John ...

Pinterest this week introduced a customizable advertising format that lets marketers automate the process of building personalized creative to target specific audiences. Advertisers can make multiple ...

TV Formats looks at the success of the Dancing with the Stars competition format, which is part of the BBC Worldwide catalog. Since the premiere of Strictly Come Dancing in 2004 on BBC One in the U.K.

The guidelines, which span addressable types, creative format, creative length and more, come as addressable TV advertising is expected to generate U.S. $7.5 billion dollars globally this year.

NEW YORK—Samsung Ads has debuted a new interactive advertising format, Creative Canvas, that helps automate and deliver interactive ads. That makes Samsung Electronics the first television ...

RTL Creative Unit is collaborating with Signal.Stream on Catch Us If You Can, a streaming-first, celebrity-driven reality format. The reality game involving celebrity teams on a European adventure is ...

Abhay Parasnis, Adobe's executive vice president and CTO, took the stage during the Apple WWDC 2018 keynote to discuss how Adobe will be working with Apple on AR. The USDZ file format, which was ...

Are you ready to embark on a transformative journey in the realm of creative writing? Drexel University’s two-year, low-residency MFA in Creative Writing is a career-focused program for fiction ...

'The Voice Kids' is among the national winners in the 2025 Asian Academy Creative Awards, based in Singapore. GMA Network and ITV Studios' The Voice Kids has been announced as one of the national ...