Is the latest iPhone a good value? Should you accept that promotion you’ve been offered? Should you pay to have someone come and fix your leaky toilet or fix it yourself? Although we might delude ...

How can you establish a connection between your products and the customer’s decisions, while informing the experiences you create? Ian Jindal ponders how retailers can create the frame of reference ...

This PSSC film made in 1960 is one of the finest physics films ever made. All students should see it at some point in their studies. See the article '"Frames of Reference" revisited' by Alistair Steyn ...

To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

Who is the blog written by? Luboš Motl is a string theorist who until recently was an assistant professor at Harvard University in the US. In July he announced that he would be leaving academia and ...

The original version of this story appeared in Quanta Magazine. Imagine standing on a railway platform watching a trolley go past. A girl on the trolley drops a bright red ball. To her, the ball falls ...

Our life is full of connections. Through them we understand the negative and positive aspects of life. You share experiences with them, sweet and bitter. In this sense, your family is the most ...